Are we all becoming american??

Americanization is the influence of the United States on the culture, technology, business practices, political techniques or language, of other countries. America has the world's biggest economy and strongest known army, so, it has a lot of influence in all world, and we can see that everywhere, procuts related to american, since food and cloths to music and cinema. Everyone knows brands like McDonald´s, Nike, Adidas, Pizza Hut, Coca Cola, Ford, even words, we are adopting it.
Television in particular has done a lot in Americanization, we all see movies from Hollywood, and we try to mimic what we see. So, perhaps it´only our falt!

The racial issue in the USA

Racism in the United States has been a major issue ever since the colonial era and the slave era. Legally sanctioned racism imposed a heavy burden on all races excluding European Americans, who were privileged by law in matters of literacy, immigration, voting rights, citizenship, land acquisition, and criminal procedure. Many European ethnic groups, particularly American Jews, Irish Americans, and Eastern European and Southern European immigrants, as well as immigrants from elsewhere, suffered xenophobic exclusion and other forms of racism in American society. But, what is exactly racism? Webster's says that the English definition of racism is a belief that some races are by nature superior to others, also, discrimination based on such belief. The words racism and racist are so overused and their meaning so diluted.
A brief statement of one american citizen: "I`ve heard one black politician accuse another black politician of being a racist. Black people accuse black police officers of being racists. In modern America, racism means anything you want it to mean. If you want a job you are not qualified for, or you don't want to work at all but still want to get paid, or if you want to stop someone from doing something, or you want to punish someone for doing something, just scream racism at the top of your lungs until your lawyer gets someone to pay you to shut up."

Famous Native Americans

Origins of the USA

The Native Americans of the United States are the indigenous peoples in North America, part of the limits of today's United States, parts of Alaska and the state of Hawaii. They are composed of distinct tribes, states and ethnic groups, many of which survive as intact political communities.

Native Americans today have a unique relationship with the United States because they may be members of nations, tribes, Native Americans who have the independence of the United States government. Their societies and cultures develop within a larger immigrant population. The Native Americans who were not U.S. citizens since they were granted citizenship in 1924 by the U.S. Congress.



Here we can see a map showing the territories and groups of native tribes in the USA:




-Eastern Woodland Groups: Iroquois, Algonquian, Cherokee and Seminole
-Southwest Groups: Pueblo, Apache and Navajo
-Northwest Coastal Group
-Inuit (Eskimo) Group
-California Group
-Plains Group

Here we can see the distribution of the tribes at present and how it keeps for many years ...

Cultural Diversity in United States of America

Cultural diversity is a term often used to describe the cultural and ethnic diversity of a nation and advocates of it often argue that diversity is a positive force for a society’s cultural identity.
Respect other cultures by giving everyone the right to express their own beliefs and practice their own way of life.
-In USA:
The cultural diversity are associated with a political correctness and with the rise of ethnic identity politics.
Pat Buchanan, a American Republican, described cultural diversity as "an across-the-board assult on Anglo-American heritage.
This cultural diversity receive many critics, one is acuse cultural diversity of separate cultures...




Here you can see the different percentage of the most representative race groups:
-White (non Hispanic) 72.3% 228.2 million
-Black (non Hispanic) 12.5% 46.9 million
-Asian 3.7% 13.4 million
-Hispanic 10.6% 2.4 million
-Native Americans/Ak Native 0.9% 0.43 million

One interesting fact is that most of these races are divided by zones, in a single neighborhood you can sometimes only see one specific ethnicity. You can see in the graphic below the ethnic diversity in USA:

In the future...

Creative Ads

The Power of Advertising

Advertising can be found anywhere around us wheather we realize it or not. And the example is what we see on television everyday during watching television,in the radio,newspaper...
Most people believe advertising is an instrument that can influence people to buy their product, it raises the sales and the profit.
Good advertising is advertising that we never forget, it stays in our mind. We believe that one day the product will be bought.

Confessions of a Shopaholic... (Trailler)

Printed Controversial Publicity...

This print has 2 means, the first is related with terrorism and the second with the danger of tobacco. These two subjects kill many people in the world.

Controversial Publicity...

The stress is over with...

Shopaholics Session...

P- Hello!
We have two guests today.
P- Is there anyone here that want to talk about his experience?
A- If you give me permission to...
P- Sure, go ahead.
A- Well, my name is Ângelo, I am 27 years old and I love to buy sneackers, i fell so good when i am chosing and buy it, it´s like a world without pain or suffering. I have algready a debt of 20000 dollers! How can i pay for that??
P- Ângelo, we will give some ideas how to resolve your problem in the end of session, now we will give time to another.
V- Hello, my name is Vitor and and I'm a shopaholic. I need to buy! It's essential for me. I'm addicted to watches. when i´m buying, everything around me is wonderful. But, I am paying a debt of 5000 dollers to buy this watch. Isn't it so beautiful?
P-Very well, we have a big problem here, to resolve the problem of money you can start by choosing 1/2 of your clothes and itens, and try to sell it.

The Consumerism...

A big impact of cosumerism in our lifestyle is in the food, nowadays, everybody goes to the supermarket and buys it, because it´s easier and fast, we don´t need to worry if the crops don´t grow. It´s no need to worry!! THE SUPERMARKET has evreything!

The society has been changing, winning adicitions about the way that people use their money. In terms of food the people incresingly depend on supermarkets because it´s the only place where people find everything what they need. In terms of clothing and other items, people are too depended on the fractories/stores and sometimes (specially in women) turns into an addiction.

Finally, the people are very dependent on supermarkets and stores because it´s a very easy way to resolve all the problems.

HAPPY NEW YEAR